Bissinger’s Handcrafted Chocolatier: Brand Refresh

With 350 years of experience, Bissinger’s is passionate about crafting premium chocolates and confections. And while we at Boxing Clever can’t boast nearly as long as a tradition, we were able to teach Bissinger’s a thing or two about branding when they came to us to refresh their look with a more modern and high-end style that didn’t betray their long and illustrious history.

We set to work and partnered with renowned package design company Skuzzio to deliver a bold magenta, cream and chocolate brown color palette (complete with a touch of gold trim), a gorgeous new embossed logo box with a silk pull ribbon and an updated logo that kept the company’s meaningful and iconic crest while giving it a stronger, more vibrant feel.

The results have been stellar. The new packaging is jumping off the shelves (both visually and physically) and Bissinger’s now looks just as good as it tastes.