Cocktail Program

The expansion of the Hard Truth spirits portfolio was a perfect opportunity to educate new and existing consumers about the versatility and quality of the brands. Clear and deep rich aged spirits meet different palates and different consumers. A consistent image and style keep the brand identity familiar across the wide range of offerings. Styled cocktail names educate consumers on bar calls both in their Owned- and On-premise accounts. Cocktail kits also teach consumers the simplicity of cocktail mixing, recommending the best Hard Truth brands for specific cocktails.