Tuaca Gets Inked

Tuaca has long been associated with art - back to its origins with the Medici family in 1400s Italy. Consumer and trade data showed that the product appealed to those with a certain flair - tattoo flair that is! We worked with that data to recruit a larger audience and what better place to start than with the celebrity tattoo artist, Corey Miller?! Corey was hired to illustrate a new label design, featuring elements including lions and shields from the Medici family crest, this new art would reveal itself when the Tuaca bottle was perfectly chilled! To further build awareness, we did a North American tour with Corey's band, social media content, a TV spot, a promotion to get tattooed by Cory, and with all of the activity, we even got a spread in Inked Magazine, featuring bartenders, their cocktails, and ink!