Woodford Reserve: Manhattan Experience
Woodford Reserve is a premium, small-batch craft bourbon. One of the best ways to enjoy this fine spirit is in the classic Manhattan cocktail. So when the brand team brought us the Manhattan Experience cocktail recipe contest, we knew it had legs to be even more robust.
We partnered with Esquire, and put on one heck of a mixology event in the titular borough to showcase the handcrafted artistry of the cocktail. Winners took home custom-made keys to the Woodford distillery. And, to match the craft of the event, we designed a limited edition poster and had them screen-printed by hand.