Knife & Flag: Brand Launch

A collective of craftsmen and artists, Knife & Flag produces handmade, high quality and even higher function equipment for talented tradesmen. From aprons designed specifically with tattoo artists in mind to tool rolls and portfolios, these guys and gals make miracles out of denim and leather, and we helped establish their brand and launch them out into the world thanks to some effective targeted outreach to blogs and outlets like Cool Material, GearHungry and Feast Magazine.

The response was incredible. The work earned us a couple of awards, but more importantly, Knife & Flag sold out 4 of their 6 initial offerings in less than two weeks. And they’ve used that success to debut more than two-dozen new products since.